Kenya co. turns old sandals into colorful objects
By JOE MWIHIABy JOE MWIHIA, Associated Press?
?In this photo taken Monday, April 29, 2013, carver Jackson Mbatha, 40, poses next to an unfinished large toy giraffe he is making from pieces of discarded flip-flops, in front of a painted workshop wall at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (AP Photo/Ben Curtis)
In this photo taken Monday, April 29, 2013, carver Jackson Mbatha, 40, poses next to an unfinished large toy giraffe he is making from pieces of discarded flip-flops, in front of a painted workshop wall at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (AP Photo/Ben Curtis)
In this photo taken Monday, April 29, 2013, a female worker washes some finished toy animals made from pieces of discarded flip-flops, in a bucket at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (AP Photo/Ben Curtis)
In this photo taken Monday, April 29, 2013, finished toy animals made from pieces of discarded flip-flops are laid out in rows to dry in the sun, having just been washed, at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (AP Photo/Ben Curtis)
In this photo taken Monday, April 29, 2013, machinist Benedict Ndambuki, 36, uses a lathe to smooth off the rough edges of a toy elephant made from pieces of discarded flip-flops, at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (AP Photo/Ben Curtis)
In this photo taken Monday, April 29, 2013, a pile of discarded flip-flops sits in a crate ready to be washed, sorted, and carved into toy animals, at the Ocean Sole flip-flop recycling company in Nairobi, Kenya. The company is cleaning the East African country's beaches of used, washed-up flip-flops and the dirty pieces of rubber that were once cruising the Indian Ocean's currents are now being turned into colorful handmade giraffes, elephants and other toy animals. (AP Photo/Ben Curtis)
NAIROBI, Kenya (AP) ? The colorful handmade giraffes, elephants and warthogs made in a Nairobi workshop were once only dirty pieces of rubber cruising the Indian Ocean's currents.
Kenya's Ocean Sole sandal recycling company is cleaning the East African country's beaches of used, washed-up flip-flops and other sandals.
About 45 workers in Nairobi make 100 different products from the discarded flip-flops. In 2008, the company shipped an 18-foot giraffe to Rome for display during a fashion week.
Company founder Julie Church says the goal of her company is to create products that people want to buy, then make them interested in the back-story.
Workers wash the flip-flops, many of which show signs of multiple repairs. Artisans then glue together the various colors, carve the products, sand and rewash them.
Church first noticed Kenyan children turning flip-flops into toy boats around 1999, when she worked as a marine scientist for WWF and the Kenya Wildlife Service on Kenya's coast near the border with Somalia.
Turtles hatching on the beach had to fight their way through the debris on beaches to get to the ocean, Church said, and a plan to clean up the debris and create artistic and useful items gained momentum. WWF ordered 15,000 key rings, and her eco-friendly project took off.
It has not made Church rich, however. The company turns over about $150,000 a year, she said. Last year it booked a small loss.
But new investment money is flowing in, and the company is in the midst of rebranding itself from its former name ? the FlipFlop Recycling Company ? to Ocean Sole.
The company aims to sell 70 percent of its products outside Kenya. It has distributors in the United States, Europe and new inquiries from Japan. Its biggest purchasers are zoos and aquariums.
One of Church's employees is Dan Wambui, who said he enjoys interacting with visitors who come to the Nairobi workshop.
"They come from far ... when they see what we are doing we see them really happy and they are appreciating. We feel internationally recognized and we feel happy about it," Wambui said.
___
On the Internet:
Ocean Sole: http://www.ocean-sole.com
Associated PressNews Topics: Business, General news, Oddities, Animals, Coastlines and beaches, Fish, Waste management services, Oceans, Fashion shows, Apparel manufacturing, Living things, Environment and nature, Marine animals, Environmental equipment and services, Industrial products and services, Industries, Entertainment, Arts and entertainment, Fashion design, Fashion, Beauty and fashion, Lifestyle, Textiles, apparel and accessories manufacturing, Consumer product manufacturing, Consumer products and servicesjaco san jose sharks humber perfect game ufc 145 fight card ufc145 chimpanzee chimpanzee
No comments:
Post a Comment